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Burger King Russia Introduces The "Whoppercoin" - The Fast-Food Industry's First Digital Currency
In what we believe to be a first for the global fast-food industry, Burger King Russia has reportedly created a virtual currency called the “Whoppercoin.”
The company has reportedly issued one billion of the tokens using the Waves blockchain platform. According to Fortune, the coin was launched alongside a new loyalty program: For every Whopper purchased, customers will receive one Whoppercoin. However, it’s unclear if the company will accept the digital tokens as payment. After initially threatening to jail digital-currency users, the Russian government is reportedly considering legislation to legalize digital-currency payments. Earlier this month, an aid to Russian President Vladimir Putin announced that he would be seeking to raise $100 million to build a large bitcoin-mining operation with the goal of eventually claiming 30% of the bitcoin network’s hashing power.
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