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Senators To Propose Ban On Big Pharma Ads As TV Networks Stand To Get Wrecked
Link: https://www.zerohedge.com/markets/senators-propose-ban-big-pharma-ads
Senators Bernie Sanders of Vermont and Angus King of Maine, both independents, on Thursday will introduce legislation that would ban pharmaceutical companies from promoting prescription drugs directly to consumers - including through television, radio, print, digital platforms, and social media, the WSJ reports. The proposal would mark a sweeping shift in the U.S. advertising landscape, where pharmaceutical companies are among the largest spenders. Prescription drug brands accounted for roughly 13 percent of all ad spending on linear television in 2025, totaling approximately $2.18 billion so far this year, according to iSpot data. In 2024, the industry spent $3.4 billion on traditional TV ads between January and August alone, according to ad-tracking data.
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