Are you having trouble with funding? Is your research unable to attract major media attention? Just add Terror (TM)! That's what Dr Stoica of NASA's Jet Propulsion Laboratory did, and it could work for you too. Dr Stoica's research is based on gait analysis - the idea that everyone has a distinctive walking pattern, and no matter how many fake beards or dark glasses you put on you can't disguise your stride unless you're wearing so many your knees break.